How To Write An Introduction Letter [With Sample]

An Introduction Letter is any letter written to inform its recipient about the release of a new product. It usually takes a formal but appealing tone.

The writer should employ brevity and clarity because a long letter often loses its value or novelty. The writer should also take care to clearly state the product s/he is introducing and if deemed necessary, the date of its release and other relevant information.

1. Sample Of Introduction Letter

Beauty Care Ltd
No. 253 Herbert Macaulay Way
Yaba
Lagos
Nigeria
August 10, 2016

Mr. Umaru Joseph
Founder
Beauty Clinic
No. 16 Emole Street
G.R.A
Lagos
Nigeria

Letter of Introduction

Dear Mr. Joseph,

We are excited to announce to you the release of our anti-acne body cream which we named ‘No Acne’. Not only is the cream an anti-acne one, it is also an anti-wrinkle, anti-black spots cream. We worked and researched so hard for this product and now, that it is here, we are proudly introducing it to your beauty clinic.

We want to assure you that your customers would never have any reason to regret purchasing this cream, should you buy it from us and sell in your clinic.

Also, using this same medium, we want to invite you to the seminar/launch night we are hosting in honour of this new cream.

Enclosed is your invitation card for the seminar/launch night which contains the venue, date and time. Also, No Acne is enclosed in the envelope which the letter came in for your sampling.

We honestly wish and hope that you oblige us.

Yours faithfully,

_________

Beauty Care Ltd.

 

 

2. Another Sample Of Introduction Letter

House Care Limited
No. 253 Herbert Macaulay Way
Yaba
Lagos
Nigeria
August 10, 2016

Mr. Umaru Joseph
Director
Electro Appliances
No. 16 Emole Street
G.R.A
Lagos
Nigeria

Introduction Letter

Dear Mr. Joseph,

We at House Care Limited are excited to announce the release of our high-quality vacuum cleaner. It is light, durable and most of all, power conservative. It cleans all surfaces and all corners. Its features include its ability to operate on wet floors.

We would be happy to make a product demonstration at your company’s site at any time you choose. For any inquiry, please do not hesitate to call us on 07060000000.

Regards,

Yours faithfully,

_________

AkinbaodeAbideen
Sales Manager
Home Care Limited

1 Comment. Leave new

[…] Marketing Letter is any letter written to put a product on the market. It is a bit similar to an Introduction Letter but make no mistake, they have their […]

Reply

Leave a Reply

Your email address will not be published.

yoast seo premium free